Our Mission
A More Thoughtful Way to Grow.
The digital marketing world is built on a broken promise: that more noise, more complexity, and more speed will lead to growth. We’ve lived that reality. We’ve seen the wasted budgets, the burnt-out teams, and the frustration of founders who have a product of real Substance but can't find a way to connect with the people who need it most.
Substance & Precision was founded on a simple, radical idea: What if we did the opposite? What if we built a consultancy that valued clarity over chaos, partnership over projects, and substance over hype?
Our Founders
Katarina Milosavljević Pavković
Co-Founder & CEO
Katarina is an ex Microsoft employee, spent almost two decades as a Business Developer in various industries. She is the "Substance" in our name, obsessed with finding the authentic truth of a brand.
Ivan Pavković
Co-Founder
Ivan is seasoned Web Dev Artisan with extensive experience in Startups and Sybersecurity arena. He do SEO as well. He is the "Precision" in our name, obsessed with being precise with strategy.
They united to create the growth partner they wished they had on their own journeys.
Our Core Beliefs
Our entire approach is guided by four foundational principles.
1. Substance First, Always.
We believe that marketing should only amplify something real. Our first job is to distill the authentic truth of your brand and build from there.
2. Precision is Kindness.
We believe that being precise with strategy, data, and execution is the kindest thing we can do for our partners. It respects their time, their budget, and their vision.
3. Partnership is the Only Model.
We don't have clients; we have partners. We function as an extension of your core team, sharing in the risks and the rewards of building a lasting legacy.
4. Growth Should Be Calm.
We've engineered the stress out of the growth process. Our No Fail, No Stress philosophy means we operate with a clear plan, transparent communication, and a focus on sustainable momentum.
See Our Philosophy in Action
The best way to understand how we think is to read our operational guide. This is the framework we apply to every partnership.